Dischromatics Variable Data Printing
Dischromatics which was formed in 1989 and is a partner of Sony
DADC producing quality CD,
DVD & Blu-ray products announces the addition of full Variable
data printing (VDP) (also known as variable information printing
(VIP) or VI) which is a form of on-demand printing in which elements
such as text, graphics and images may be changed from one printed piece
to the next, without stopping or slowing down the printing process and
using information from a database or external file.
Dischromatics uses professional software from Creo Darwin.
They can print a set of personalized letters, leaflets, brochures,
booklets, postcards or even
CD & DVD Digipaks, each with the same basic layout, but which
can be printed with a different image graphic, name and address or even
bar code on each. Variable data printing can be used for direct
marketing, customer relationship management, advertising and brochures
or postcard campaigns. The success rate from sending digitally printed
personalised marketing literature has proven to increase the success
rate from 2% or 3% to 10% or even 15%.
There are several levels of variable printing. The most basic level
involves changing the salutation or name on each copy.
More complicated variable data printing uses 'versioning', where there
may be differing amounts of customisation or personalisation for
different markets, with text and images changing for groups of addresses
based upon which segment of the market is being addressed.
Finally there is full variability printing, where the text and images
can be altered for each individual address. All three types of variable
data printing begin with a basic design that indicates which sections
can be altered and a database of information that fills in the
changeable fields.
Variable data printing enables the mass customization of documents via
digital print technology, as opposed to the 'mass-production' of a
single document using lithographic printing. Instead of producing 10,000
copies of a single document, delivering a single message to 10,000
customers, variable data printing could print any number of unique
documents with customized messages for each customer.
Digital
Printing allows the customer to be selective running smaller tests
and receiving quicker responses. Unlike
lithographic printing, the changes are done ‘on the fly’ in other
words there are no plate changes. The changes are effected by the
software whilst the job is printing; this makes the process cheaper and
quicker with no loss of quality.
Their Graphic
Designers will work with the customers to design the product if
require.
For more information call 01495 243222 or visit:
http://www.dischromatics.co.uk/variable-data-printing/
